With every announcement made by Gaules and FURIA, fans have a better understanding and perception of the expansion of their brand. This Thursday a new step was taken when they announced that they would be joining the King's League, a tournament created by former football player Gerard Piqué. Gaules, will have the G3X as an emblem on the shirt and FURIA brought a strong squad with Allan "O Estagiário", futsal's Falcão and Neymar. The Americas edition of 7-a-side football will be in Mexico, between May 26th and June 8th, and will award US$1 million to the champion.
It's a league that has very crazy rules, which seem more like a video game than real life. It has a very high level too. 7-a-side football is a very popular competition, not only in Spain, but throughout Latin and Central America. Many matches have more audiences than the Spanish league - said Piqué in an interview with ESPN.
Piqué also revealed in an interview that he intends to bring the championship to Brazil in January 2025, in addition to taking it to Italy, the United States and France. The League has 12 players, including a professional player or former player and a streamer/influencer. FURIA has already revealed O Estagiário as an influencer and Falcão, a former futsal player, as a player, in addition to Neymar as a supporter.
The Kings World Cup is something extraordinary on the world sports scene, it is the evolution of football and its adaptation to an audience that no longer sees the sport as it used to. The game is modern, with innovation in the dynamics of a game that explodes the possibilities of content and strongly connects with the digital era. It is no surprise that the project was so successful in its first steps. If there is evolution, impact and innovation, FURIA wants to be there - analyzed André Akkari, CEO of FURIA.
Gaules, on the other hand, revealed that he will have Bruno Agnello as a player and another influencer that was not announced. The entire team selection process will be done through a draft and registrations can be made on this website.
Kings League was created in 2022 in Spain and has 12 participating teams. Matches have two 20-minute halves with seven players on each side. The rules are very different from the traditional ones, with a player being excluded for two minutes if he receives a yellow card, unlimited player change and much more. The Spanish tournament generated high numbers on live broadcast platforms, with a peak of 1.3 million people simultaneously. In stadiums, the record was at Camp Nou, in Barcelona, with 92 thousand fans.
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